Introducing Chloë Haywood

Sustainable hat brand Hatastic rebrands to Chloë Haywood London & launches new online shop with stunning new collection of hats.

Chloë Haywood2

Following the success of Chloë’s previous hat collection, In The Shade (which won the BTAA Fashion Accessory of the Year Award ‘Made in Britain’ 2015), founder milliner Chloë Haywood decided to rebrand from Hatastic! to Chloë Haywood London.

The new rebrand signposts what the brand is really about and who it reaches out to, refining its brand ethos.

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Chloë Haywood London is a british brand and celebrates that London is the fashion capital of the world.

Consistently sustainable in its design choices, this brand pushes the boundaries of ethical design by using biproducts, fair trade, and GOTS certified and recycled fabrics and materials.

With the rebrand comes Chloë’s first e-commerce shop, selling her sustainable hats directly to the public.

Chloë Haywood

Chloë says about the rebrand, ‘When the suggestion cropped up, it came as a shock, as I was unsure. But it now makes complete sense. These hats are very me, and that is what I’m selling. The hats are my alterego, my mood and everything I love at the moment, so why shouldn’t my inspirations have my name next to them?’

The rebrand, shop and new collection launched to the public on Monday 18th January.

Chloe Haywood London – Liquid SS16 from Chloe Haywood on Vimeo.

Connect with Chloe Haywood London

Credits: Photography by Michael Donald

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