MY ‘Invincible’ [New Video]

Twenty-four-year-old Swedish singer-songwriter MY is, depending on your preference, akin to Paramore’s Hayley Williams as produced by Max Martin or My Chemical Romance fronted by Katy Perry, all coated with a layer of Swedish noir.


Co-written with Mike Duce of Lower Than Atlantis, “Invincible” is a tale of strength and empowerment. MY explains, “In the beginning the song was about being strong and independent, but it’s also about being with someone who empowers you. It could be a friend, a faith, or even an interest that makes you feel great. Main message: Surround yourself with a love that makes you feel wonderful and epic.”

Born and raised in a small village in rural Sweden as the daughter of the preacher from the local chapel, MY sings of life and love with brutal honesty and a dark edge. Raised on a diet of Bob Dylan, Crosby, Stills and Nash and ABBA, and having later discovered Nirvana and My Chemical Romance, MY’s love of both the hard and soft ends of the sonic spectrum goes way back to her childhood.

Now, with over seventy songs recorded between her home base of Stockholm and London, MY must embark on the unenviable task of whittling them down for her debut album, due for release next year.

Connect with MY

Credits: Feature Edited by Rochelle Dulaney

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