Ethical Luxury Fashion Designer Fée Uhssi presents her new ‘Wrap Me Up’ collection and launches new website artoffashionwrapping.com.
The Wrap Me Up collection is a capsule collection compiling statement pieces Based on Fee Uhssi’s concept: The Art of fashion Wrapping. Each garment can be worn in many ways with pieces designed with clever reversible, convertible, multi-way systems to creating many different style options.
Entitled ‘Light & Shadow’, this new season edition of the Wrap Me Up collection is paying tribute to Mother Earth with prints and colors celebrating the beauty of nature.
The collection highlights the natural textiles bespoke handmade in West Africa as part of Fée Uhssi’s charity & social project Bolono Mali; natural local African cotton, hand painted with mud and plants following the traditional and ancestral techniques of Bogolan also known as mud cloth.
Fée Uhssi is directly involved in the process of producing the textiles she uses to create the Wrap Me Up collection.
Reflecting the designer’s passion for textiles and textures and her natural sense of colour, the collection blends those amazing and exclusive mud cloths with bespoke bright tie and dye handmade in Mali and Nigeria, handwoven traditional African fabrics, wax print sourced on local markets in Africa to support local business development, organic cottons naturally dyed from India and vintage fabrics sourced locally in UK on markets and from end of roll sales.
The mix of fabrics express Fée Uhssi multicultural background and identity. Mixing bright colors and natural tones, European classics patterns with African prints, vintage cuts with on-trend style, Wrap Me Up is a two-in-one clothing line timeless and trendy, elegant and comfortable, casual and smart at the same time!
Created to complement the basics we all have in our wardrobe, the collection offers pieces easy to mix and match, bringing the wow effect to a simple pair of jeans, black leggings, white shirt, little black dress…
Inspired by the concept and symbolism of change and transformation, Fée Uhssi created the Wrap Me Up collection for modern women, active and fashionable with a busy life joggling between their different lives as working girls, business women, superwomen, yummy mummies, femme fatale, role models, housewives.
The idea behind versatile garments is the observation of women’s life nowadays, women are busy and time is precious as much as style, Wrap Me Up offers the possibility to change your outfit in no time, on the go and to always look amazing!
Wrap Me Up also adapt to the changes a woman body can go through in her life. Designed to favor women natural shape and curves, the Collection not only offers hundreds of possibilities but also fit many sizes and body shapes.
Wrap Me Up is also all about making the most of each woman natural beauty by adapting to the body and highlighting the best parts. It is all about seeing the body as a precious treasure and wrap it with style like a gift.
Wrap Me Up and Art Of Wrapping is also a statement to promote Ethical Luxury Fashion and ethical practices within the fashion industry and business.
Fée Uhssi statement is that her designs are made with Love and no pain and no waste which means that there is total transparency within the production chain, materials and fabrics are sourced ethically and locally while supporting development projects and charity actions in all the communities involved in producing Fée Uhssi’s designs. Fée
Fée Uhssi and her mother artist and designer Kati Ertel have been running a charity in Mali West Africa for 10 years now to support local artists and produce natural and ethical textiles using African traditional techniques.
Connect with Fée Uhssi
Credits: Photographer: Ambient Jade | Make Up: Esta Kissin | Fashion Design and Stylism: Fée Uhssi | Models: Areej Osman, Ajara Leigh, and Moe Aday This new collection look book has been created in partnership with Mayura models