As a fiercely gifted and driven singer, actress, voiceover talent and advertising presence, LaTonya Holmes has worked her singular sparkle from Broadway to Hollywood as a coveted quadruple threat.
Yet behind the effervescent energy and dazzling smile that keep her booked solid year-round, there is a woman with deeply painful yet extraordinarily triumphant stories to tell.
When and why did you start singing and performing?
I started singing at the age of seven when I led my first solo in church. I loved how music made me feel as a child and taught myself how to sing by watching shows like Star Search and listening to the late great Whitney Houston continually.
Where did you get your influence from or what made you pursue your style of music?
My parents listened to Motown in our house a lot, and all those great artists, as well as Whitney Houston and Stephanie Mills, influenced me musically.
How do you get people to take you seriously as a musician?
I get people to take me seriously as a musician by staying true to my artistry and releasing quality music with a complete package, verses releasing a bunch of songs thrown together just to get something out. They know they’re getting quality over quantity from me.
What is the importance of the connections you make? How can you utilize them?
The connections I make are extremely important to me because as an Indie Artist, the more connections I make who believe in what I’m doing, the better the chances are of them spreading the word, which helps me build a team to pull from to put together the best package I can.
I can utilize them to learn from and grow, and they can help me build my social media followers, especially since nowadays social media determines how “popular” or “great” you are to the masses of the decision-makers in the entertainment industry.
What personal advice would you give to someone wanting to pursue this career?
My advice to someone wanting to pursue the entertainment business is to really be sure it’s your passion, because you have to love this business to survive and deal with the ongoing rejection. If so, then you must take classes, study and never quit.
You are never too good or too old to study. Master the craft and the benefits will come in time. Be patient and keep the faith.
If you had to do it all over again, would you still choose this career? Would you do anything differently?
I would most definitely still choose this career if I had to do it all over again. One thing I would do differently is continue piano lessons.
Do you perform in public? Describe those occasions? Concerts, radio, TV?
I do perform in public when asked or booked to promote my music for radio interviews, TV shows, charity events, etc.
I am currently seeking a local venue to perform ongoing weekly here in Los Angeles, and am hoping to do a National and European tour in 2017 with the help of the right booking agent and promoter.
Do you get nervous before a performance?
Yes, I get nervous before a performance.
Are you looking for an independent label deal or a major label deal? (Why?)
I want an Independent Label Deal because you have more freedom and ownership of your project.
What live performance experience have you had? (Any industry showcases?)
My live performance experience ranges from opening for Eric Benet at Crash Mansion L.A. to television performances, awards shows, local venues, charity events and Broadway National Tours. I have not done an industry showcase.
What is next for you?
Next for me is the making of a video for my current single “Things Change”, collaborating and recording with new songwriters and producers in hopes of releasing a sophomore EP in 2017, and planning a National and European tour to promote my #beYOUtiful brand which will include a branding seminar on being your best YOU in beauty and fashion and a live music performance.
‘Things Change’ is available now on iTunes!
Connect with LaTonya Holmes
Credits: All photography by Mike Quain