Singer-songwriter and self-taught producer, Maggie talks influences, individuality and the creative process behind latest release ‘Bad Habits’

 Maggie

Raised in Furuset, a suburb of Oslo. Her father – a musician himself – fed Maggie a diet of the greats: Ella Fitzgerald, Sting, Prince and Frank Sinatra.

After a childhood filled with music, Maggie enrolled at the prestigious Lillehammer Institute of Music Production and Industries (LIMPI), where she homed in on advancing her song-writing, vocal and producing skills. And it wasn’t long before she caught the attention of one of the school’s weekly mentors, who swiftly signed on as Maggie’s manager.

Maggie takes a central position in her music from being a writer, producer and vocalist. With the typical one-sided proportion of more men to women being producers, Maggie is a reminder of what determination and craftsmanship creates, proving throughout her music.

What or who inspired you to begin a career in music?

My father was a former musician and I was introduced to a number of great artists and musicians early on. I fell in love with creating a universe that only existed in my head. How a small idea could come to life and the joy of sharing it with others

What differs you and your sound from other artists in the music industry?

Having done most of it myself from songwriting to production, a fairly natural pattern emerged in my music that only I could create. I think it’s also about not putting yourself in a box where you get locked into a certain genre. Listening to your own gut feeling is more powerful than making music you think other people will like.

Your new single, ‘Bad Habits’ is out now. Can you please describe the creative process and inspiration behind the release?

‘Bad Habits’ was written last year during the pandemic. The inspiration behind the song came from the fact that we often have a tendency to blame others when something in our lives doesn’t go as planned. We’re quite good at turning ourselves into a self-effacing victim, which can become destructive in the long run. The production is pretty simple and minimalistic as I wanted the listener to focus more on the lyrics of the song.

In your own opinion, what is the most meaningful song you wrote? What makes you say that one?

I wrote a song that I’m releasing in January which is quite meaningful to me in the sense of me opening about mental health issues and what it can do to a person’s portrayal of life.

Throughout your musical career, have you experienced any ‘wow’ moments?

I played at a music festival called ByLarm back in September this year and seeing the expression of the audience reacting to my music live is one of the wow factors so far.

What personal advice would you give to someone wanting to pursue this career?

Think long term. It will take time for things to go your way. Focus on your goal, be patient and trust your gut.

What does the foreseeable future hold for you as an artist?

I’m releasing more music and aim to do more concerts.

Taken from her forthcoming EP ‘Bad Habits’ is available now via all major platforms.

Connect with Maggie

Instagram | Spotify

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