Meet Independent UK Singer-Songwriter, JAAYNS

JAAYNS music is Alternative-Electronica, with layered melodies, vocals synths and beats.

Experimenting with the ideas of different human personas and emotions. JAAYNS started as a songwriter and continues to collaborate with a number of new independent artists, producers and writers.

In 2016 she decided to put out her own music resulting in the EP and is writing and recording a follow up to Bright White Yellow with the first new single set to be released at the end of 2017 before further releases in 2018.

When and why did you start singing and performing?

I have been singing since being a kid, but I thought I had a strange voice which I was never really sure about. I started singing at local open mics and started songwriting for other people which I still really love to do.

Last year I decided to put my own songs out which led to the EP being written and recorded last summer. It all came about really quickly, so this year has all been about establishing myself as an independent artist/songwriter and putting a live set together so the songs can be heard.

Where did you get your influence from or what made you pursue your style of music?

I have loads of musically influences.. love good songs, lyrics and strong melodies whatever the genre. I grew up listening to the Beatles, 80s and 90s pop, electronica, dance/house music and love indie music.

I still play Kate Bush, Fleetwood Mac and I love synths and electronic bass sounds and different melodic production so Bjork, Grimes, Banks, Little Dragon to name a few. I’m always listening to new music and sounds.

For my own style I wanted to do something different and I like experimenting in the studio. I guess when writing songs for other people you’re always trying to think what do they like? and what would they say with a lyric? For my own music I just need to make sure I love it, so that’s quite liberating.

How do you get people to take you seriously as a musician?

I don’t take music or writing songs for granted. I am always learning and trying to get better as a writer, artist and musician. There is still so much I want to learn and get better at. For me I don’t put anything out there unless I really love it. I don’t expect anyone else to love a song I have written if I don’t love it myself first.

I want to keep creating songs and collaborating with different artists, writers and producers so I have got to bring my A-game. Hopefully this will allow me to get more opportunities to write and work more for as long as I can.

What is the importance of the connections you make? How can you utilise them?

People and their stories and their experiences are a huge influence on me, my life and my music. Connections, conversations help me to figure out my own life and my songs are a reflection of that.

In the music industry many of the people I’ve met and written songs with have become really good friends. Connections become friends and it becomes a music community where we all support and encourage each other, and as a creative you really need that to keep going and not give it up.

If it wasn’t for some of the connections, guidance and support I have received from other writers, producers and friends I wouldn’t have put my own music out there and I wouldn’t be writing this.. so its everything.

What personal advice would you give to someone wanting to pursue this career?

Do it because you love it not for any other reason. Create your own art, stand out, don’t try to blend in, and always listen to your gut. Take the path that is right for you, not what other people to tell you to do.

Put yourself and your music out there to be heard, as you have no idea where it might take you.

If you had to do it all over again, would you still choose this career? Would you do anything differently?

Yes, I love it and I know it’s what I want to do in my life as much as I can for as long as I can. Maybe it would have been good to have started writing my own stuff earlier but things happen at the right time. So no I wouldn’t do anything differently just learn from mistakes and keep going.

Do you perform in public? Describe those occasions? Concerts, radio, TV?

Yes I’ve played acoustic sets so far and I am currently working on a live set that represents where my sound/music is now so hopefully more soon.

Do you get nervous before a performance?

Yes I’ve had anxiety issues for a really long time but I think most musicians and artists do, so I will have to work on it and not let it hold me back

Have any of your songs been published? (If so, by whom?)

No not yet – but working on it 🙂

Are you looking for an independent label deal or a major label deal? (Why?)

It would be good to speak to a label but I am not really sure how they would help because I have done all of the work on my own. Being independent allows me to maintain complete creative control so I am not sure If I want that to change. I will just doing what I am doing and if a label wants to talk then it’s cool, if not I will just carry on regardless.

What live performance experience have you had? (Any industry showcases?)

Just playing around Leeds. No industry showcases yet!

What is next for you?

I am currently promoting my first two singles. Go released in March and Lost released in May, and my next single from the EP Danger which is out on the 16th June.

The EP, which is called Bright White Yellow is coming out in August. The songs are all available to stream or download from the usual places – Bandcamp, Spotify, iTunes, Tidal etc.

After the EP is out I am working on some new songs to be released as stand alone singles and I’m collaborating with a number of other artists and producers to so so far 2017 is looking really good!

Connect with JAAYNS

Credits: EP Cover Artwork – Created by Luis Uribe | Photography by : Simon Murray Photography

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