New beginnings: ‘Never Been Hurt’ ft. Kaia is the brand new single by UK Producer, Sugar Jesus

Sugar Jesus’ brand new single ‘Never Been Hurt’ is about new beginnings. Lyrically it explores the themes of heartbreak, resilience and learning to fall in love again. Symbolically, it also represents a new beginning for Sugar Jesus (aka Andrei Basirov), once again producing under his own moniker. For the past 7 years Basirov has been behind the scenes – writing, producing and remixing for other artists, producing on shows like the X Factor / America’s Got Talent and also penning the theme tune to ITV2’s ‘Love Island’.

‘Never Been Hurt’ features the incredible vocals of rising star Kaia. Hailing from South-East London Kaia’s musical background is in the world of Soul, Hip-Hop and Jazz taking inspiration from artists like Nina Simone and D’Angelo. The song is a collaboration between Basirov, Kaia and Christopher Blacc, it fuses UK RnB/Soul with a hypnotic slow-jam electronic twist. Kaia’s warm moody vocals saunter from anguish to euphoria building up to an epic climax at the last chorus with a final thunderous “So I can love you like I’ve never been hurt”.

Basirov teamed up with director Harvey Eaton to shoot the music video at Bloc club in Stratford, East London. The aim of the video was to create something honest, beautiful and immersive. It centers around Kaia’s powerful performance, contained within an abstract space that visually pulses and swells to the beat of the track, using visual effects to reflect the song’s emotive journey.

‘Never Been Hurt’ marks Sugar Jesus’ first release since his collaboration with Anime-Music-Video giant Nostromo back in 2010. The resulting video – ‘Binary Overdrive’ made in conjunction with Sugar Jesus’ song ‘Get a Hold of Yourself’ has since accumulated well over 1 million views on YouTube. With new projects on the horizon including a follow up single planned for early next year, there are exciting things to come from Sugar Jesus.

Stream ‘Never Been Hurt’ via Spotify

Connect with Sugar Jesus

Facebook | SoundCloud | Twitter | Instagram

Connect with Kaia

Facebook | SoundCloud | Twitter | Instagram

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