The Butterfly Effect Festival: A brand new music festival launches in Croydon this summer with a 2 day line-up of major artists across hip hop, house, garage, tech and dance

Taking place from Saturday 28th to Sunday 29th July, the Butterfly Effect Festival is the first of its kind for the capital, sealing Croydon’s place as the hottest hang out in London this summer. Headliners announced include Steve Lawler, Darius Syrossian and Detlef with BBC 1 xtra’s Charlie Sloth, Second City, DJ Luck & MC Neat, Shola Ama and Kele Le roc all performing over the weekend. Over 20,000 people are expected to flock to the town’s Lloyd Park with tickets starting at £35 and easy transport links into central London and the south coast.

From the birth of dubstep to the emergence of jungle and garage, Croydon has played a key role in the underground music scene with grime King Stormzy and Rap duo Krept and Konan all coming from the town. Croydon’s BRIT school and former home to Adele, Amy Winehouse and Katy B, will also take part in the 2 day event with emerging talent performing live on stage.

Festival producer Charles Intsiful is particularly keen to celebrate Croydon’s contribution to the music scene. He said:

“It’s time that Croydon had its moment in the spotlight and we’re proud to be part of that. The area is rich in talent, creativity, and culture and we’re glad to be working with artists, creatives and local partners to give everyone a weekend to remember.”

In a first ever, an exclusive stage will be hosted at the Butterfly Effect Festival by renowned Ibiza party starters Do Not Sleep and Warriors as well as Garage Salvation, Mixtape Madness and Circle. Other stages will see seminal Boy’s Own and Faith man Terry Farley and hip hop encyclopedia, Radio 1 Xtra tastemaker and Giggs collaborator Charlie Sloth. Kiss FM’s skilled DJ Pioneer will also step up, plus old school garage and r&b legends DJ Luck & MC Neat, Shola Ama and Kele le Roc, who between them have sold millions of records.

With its own tram stop, and minutes away from East Croydon’s mainline Station, Lloyd Park will offer one vast main stage and three marquee arenas that will, between them, cover a broad array of sounds and hours of non-stop music on high quality sound systems. Festival goers will also be treated to a wide selection of street food stalls offering food from across the globe with all tastes catered for.

Tickets are on sale at butterflyeffectfestival.com

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