London-based alternative soul artist Aruba Red releases surprise New Year’s offering with ‘Violet Electric’

To bring in the new decade, Aruba Red released Violet Electric- a creative way to release energy from the last ten years, but also set her intentions for the new era ahead. Featuring a guitar solo from renown Phil Manzanera (Roxy Music), the song is ethereal and uplifting, signifying hope for the future.

On Violet Electric, Aruba Red said:

“This song and video pay tribute to all those who have come before, providing the spiritual practises and support that have served so many for so long. It’s about accepting that we are the creators of our own experience, that we can belong to ourselves, that we can save ourselves, that divinity lives within us all and that we only have to learn how to tap into that power and love and to hold ourselves responsible.”

Aruba Red Is a London-based alternative soul artist. Borrowing her moniker from the legendary female pirate, Aruba Red is said to have been a fiery, strong, rebellious and independent female seafarer navigating a male dominated world, Aruba Red the artist wanted to evoke her spirit and embody her strength and resilience.

After a hiatus, she re-emerged with an EP ‘Holy Waters’, released Autumn 2018. The independent offering climbed the charts and reached an impressive #7 on the iTunes Top RnB/Soul Albums Chart. Holy Waters is a musically rich, lyrically impressive celebration of feminine strength and resurrection. Futuristic Soul with an edge, fresh vibes fused with ancient wisdom, leaving you feeling inspired and uplifted.

Aruba Red redefines tragedy and trauma within beautifully evocative creations, fusing the mystical, sensual, rebirth and her own candid insights into the human psyche. She has channelled her personal journey into the bodies of her work; over recent years Aruba Red has faced the challenges of losing her father, Jack Bruce of 1960’s supergroup Cream, becoming a lone parent and, in her own words, ‘purifying a lifetime of toxicity’. Her unique brand of spiritual pop documents the positive energy that has come to define her.

The stories she weaves, deal with a plethora of subjects including birth, death, motherhood, the spiritual realm, self-love, breaking cycles of addiction, hope and invoking the power of the Goddess. Using all the powers the universe has to offer with an uplifting and ethereal vibe, Aruba Red seamlessly provides futuristic soul music revolving around the themes of healing and transformation, acting as a campfire for anyone who needs to feel the warmth.

Having completed her next EP [March 2020], Aruba Red is currently writing for her new album as well as creating a new autobiographical show for Edinburgh Fringe 2020 and has launched Aruba Red Treasured, an innovative take on sustainable band merchandise. 2020 will also see Aruba Red’s debut headline show at St Pancras Old Church, London on 11th March – tickets available here.

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