Following the success and positive feedback received following her EP release ‘For the Uninformed’, rising artist and Hackney native, Nicki Knightz unveils the captivating visuals for her new single, ‘India Arie’.
Taken from the latest project and with the audio capturing the attention of renowned DJ and producer Toddla T (he made the track his ‘Coldest Record of the Week’ on BBCR1), the Alternative Hip-Hop artist now delivers a strong visual directed by Sau Ali and produced by her mentor Henny Knightz, as she depicts a nostalgic story about the troubling connection between her hair and her identity.
During what was a confusing time, the topic is a relatable one for women who identify themselves as Black / Mixed Race, with the artist’s candid storytelling giving us insight into her journey and the challenges she had to overcome to get to the confident woman she stands as in this present day. Presenting her emotional turmoil through her husky tones and stripped back lyrical content, her talent and ability as a lyrical poet immediately demands the attention of listeners upon pressing play.
With her powerful and thought provoking lyrics narrating throughout, speaking on the track she said: “When I was at my lowest with my hair and it was breaking, ‘I Am Not My Hair’, a song by India Arie really did make me feel empowered and not alone. I wanted to tell my story about my own struggles with my hair because the same way ‘I Am Not My Hair’ helped me overcome my depression, I wanted to be able to do that for somebody else.”
“It was only right for me to call the song ‘India Arie’. The video is very 90’s/00’s inspired in terms of the aesthetics and at the same time refreshing for the UK. It’s a beautifully shot video that appeals to the eyes but defines the meaning of juxtaposition with the content that is being explored. An exceptional video.”
Ultimately reaching a moment of self-acceptance with the outcome being a warm, humbling and celebratory moment, the self-professed voice for outcasts continues to deliver an important message, a factor which is also heavily prevalent throughout the EP release.
With her start in music being heavily influenced by her older brothers, a hobby soon turned into a desired career path which led to her union with The Knighthood Society founder, Henny Knightz. Obtaining support from BBC R1Xtra’s Jamz Supernova with EP single ‘Blacker the Berry’ (which was added to her Selector UK playlist), as well as support on prestigious platforms such as TRENCH, EARMILK, RWD Magazine, GUAP and GRM DAILY to date, all successes have been a direct result of her dedication and talent within her craft.
Embodying a deep sense of identity whilst delivering alternative rap, Nicki Knightz remains a refreshing and honest artist on the rise. All eyes are on her as she revels in creating her own narrative of what an artist to watch for the foreseeable looks like.
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