Hailing from Hackney, East London, Lavaud cites the likes of Celine Dion, Mariah Carey, Aretha Franklin and Beyoncé as inspirations for her sound. She received recognition from the MOBO Awards ‘Next Up’ for single ‘Pictures’ before scoring a US ‘Top 20’ urban radio hit with ‘Deep’ and, more recently, dropped ‘In This Room’ – an acoustic single that she wrote, produced and recorded from her bedroom during lockdown that was playlisted by YouTube Music, Apple Music and Tidal amongst others.
What inspired you to begin a career in music?
It started with my Father, he is my biggest inspiration, he played in a Mauritian band called ‘Cyclone’ and also played in our Church, watching him play the bass and guitar with so much soul made me want to be a performer. In terms of my artistry, I really took inspiration from the greatest voices, icons like Whitney Houston, Mariah Carey and Celine Dion, they really inspired me to a whole new level.
What differs you and your sound from other upcoming artists in the music industry?
I believe just being myself, my roots are Mauritian, my soul is British, where I come from is implemented in my sound. I grew up listening to Sega, Zouk, Sou, Pop, R&B and it all has influenced the range of my sound.
Your latest release ‘Oh My’ ft. Reekado Banks is out now. Please describe the creative process and inspiration behind the single and video?
When I heard the track that the producer Tuzi sent me it was so sensual and refreshing. It’s a beat that moves you whether you like it or not, the rhythm, the melodies, the percussion it inspired me to write about finally being the partner you’ve prayed for, it’s so deep but also just a feel good record and I wanted to capture the simplicity and intensity in the music video. Just light and love.
‘Oh My’ is the first single off your debut EP, can you tell us a bit about the project, what we can expect and how long it’s been in development?
The project is just four songs. I’ve been in the studio for a while and just wanted to put out a short project which summarized where I’m at musically right now. I’m exploring my Afro-British roots on this project, it’s diverse and goes from Afro to a more left, trippy R&B sound. I hope you guys love it.
Everyone experiences good days and bad days, as an artist. When you have a bad day, what motivates you to keep moving and look ahead to the future?
Knowing how far I’ve come and that I can’t stop now. My family motivates me daily.
When I have a bad day I pray and meditate for a second, then try to see the bigger picture. Life is a journey and everyday alive is a good day, a new beginning. Honestly, when you really think about it even the bad days teach you something valuable and prepare you for the next obstacle to come.
In your own opinion, what is the most meaningful song you wrote? What makes you say that one?
I have many songs and they all mean something. However on this current project, I’d have to say “King Vaud”, because it’s a song about empowerment and for me that is what I truly want to do in my life, encourage and empower wherever I possibly can.
What personal advice would you give to someone wanting to pursue this career?
I would say, go for it, give it 100% and don’t look back. I know it’s clichè but honestly never give up. Just know that working hard will get you to where you want to be. Also don’t allow anyone to tell you what to do, it’s your life and you’re in control.
What does the foreseeable future hold for you as an artist?
You tell me! haha, I’m joking but I’m actually not sure. I would love to just keep releasing music, perform all over the world and work with amazing artists who are excited about music.
Did you learn any new skills during lockdown?
I learned that whatever the situation, life is a blessing and no day is wasted when you live it with love.
Anything else you would like to add?
Just that my new single “Oh My” featuring Reekado Banks is out now and everyone should check it out and go vibe to it! Thank you Niji Magazine for having me, I’m very grateful and I look forward to many more chats x
‘Oh My’ is available now via all major platforms.
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