What or who inspired you to begin a career in music?
The hustle I saw growing up in North West London played a huge part in inspiring me to pursue music. The culture, energy, and creativity of the area shaped my vision. Watching successful people from different fields, whether it was sports, YouTube, grime, or afrobeats, showed me that it was possible to carve out your path. My mum’s hard work and determination also drive me to push myself and be the best in whatever I do.
What differs you and your sound from other artists in the music industry?
My sound is a blend of influences from North West London and beyond. I pull from UK Rap, hip-hop, grime, and UK culture, combining it with personal experiences to create music that’s fresh and unique to my style and how I am feelig. My goal is to surprise people and stay outside the box—whether that’s in the beats I choose, the lyrics I write, or the energy I bring to my performances.
Your latest release, ‘Jack In The Box’, is out now via all major platforms. Can you please describe the creative process and inspiration behind the track?
The inspiration for ‘Jack In The Box’ came from two ideas. One is the way people suddenly pop up when they see you on the rise—especially females, lol. The other is breaking out of the box people try to put you in. It’s about staying unpredictable and pushing boundaries. The creative process started with finding the right beat to reflect that ambition and hunger. I recently performed it for 20,000 people when I opened for Lil Tjay, and the love from the crowd made it clear that this track hits differently.
What artist / artists would you like to work with in the future? Are there any collaborations coming up anytime soon?
If I could work with anyone, I’d choose Cench, Drake, Leostaytrill. Their creative vision and ability to keep evolving inspire me. There are definitely some collaborations in the works, but I’m keeping the details under wraps for now—just know it’s going to be something special!
How do you handle the balance between artistic expression and connecting with your audience?
Balancing artistic expression with connecting to my audience comes naturally. Platforms like TikTok allow me to show different sides of myself and connect with fans directly. I write music that reflects my experiences but always think about how it will resonate with listeners. For me, it’s about being authentic and keeping that energy raw and relatable.
How do you balance the world of social media and your musical journey? Please describe the top 3 ways they influence each other.
1. Global Reach: Social media has allowed me to connect with fans worldwide in ways I never imagined.
2. Personality: Platforms like TikTok let people see the real me, beyond the music.
3. Virality: Social media makes it easier to go viral and gain exposure, whether it’s through memes or music trends.
Can you share a memorable or defining moment in your career so far?
One defining moment was performing ‘Jack In The Box’ in front of 20,000 people at the Lil Tjay concert. Seeing the crowd’s energy and love for the track was an unforgettable experience. It reminded me why I do what I do and fueled my drive to keep going.
What advice would you give to aspiring artists who are just starting their musical journey?
Stay true to yourself and vision. There will always be noise and opinions, but you have to trust yourself. Also, be consistent and surround yourself with people who support and challenge you. Most importantly, enjoy the process and let your passion guide you.
What does the foreseeable future hold for you as an artist?
You can expect more music, visuals, and collaborations. I’m also diving into new projects, including acting. My sound is constantly evolving, and I’m excited to push boundaries and take things to the next level. This is just the beginning!
Anything else you would like to add?
Big shoutout to everyone supporting me so far. Keep streaming ‘Jack In The Box’, and stay locked in for what’s coming next. Follow me on all socials to stay updated, and remember to always keep it lemon—stay fresh and real!
‘Jack In The Box’ is available now via all major platforms.
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