What inspired you to begin a career in music?
To be honest, it’s my surroundings for real. I looked at what was going on around me and said there has got to be more. I thought like if I didn’t find a legal hustle I would end up dead or in jail. I didn’t really see much lucrative options for myself due to lack of education qualifications and experience but I was always passionate about music and I told myself if I’m going to get out the streets I’ve got to do something that I love or I won’t stick at it.
What differs you and your sound from other rap artists in the music industry?
I would say my ability to jump between both worlds, the US and the UK. I basically grew up in both, I don’t think there’s another UK artist like that. My journey and experiences also differs me. I got to learn the side of this industry most artists don’t discover until they’ve made it.
Your latest release ‘Broken Promises’ is out now! Can you please describe the creative process and the concept/inspiration behind the visuals and the track?
Broken Promises is actually a true story. I want my listeners to be able to relate and reflect to my music, I try to tap in to all aspects of my life not just the street shit & the W’s. Go to show them the L’s too.
Throughout your musical career, have you experienced any ‘wow’ moments? Those moments that you stop to reflect and can’t believe you are where you are?
Yeah I’ve had a lot! Durk pulling up to ‘Let It Rain’ video shoot, or when I went on tour with Huncho, Performing for all of them people and them knowing the lyrics, it was a different feeling.
You have some notable production credits in your portfolio including Lil Durk’s ‘Love You Too’ ft. Kehlani. Are there anymore special collaborations coming up anytime soon?
I can’t give away any secrets just yet!
With your producer hat on how do you approach the sensitive task of discussing changes and rearrangements with artists?
I often respect the artist ear because when it’s all said and done its the artist that has to be comfortable performing the song on stage. If they ask my opinion though I’ll definitely give it.
What personal advice would you give to someone wanting to pursue this career?
Start today! if you’re reading this you’re probably on a computer download some software and start creating. Get your 10,000 hours in and build with up-and-coming artist who are serious and invested. By build I mean find the artist you believe in and create. Don’t worry about money if your dedicated, money is going to come. Also learn the business and always have a lawyer read the contract.
What does the foreseeable future hold for you as an artist?
Everybody needs to look out for my new EP ‘Trenchwave’ Dropping end of May. It’s done it’s ready but I can’t give too many details it’s a surprise!
Did you learn any new skills during lockdown?
Most definitely, I love the new school every single day so lock down probably has given me more time to hone my skills. I learned to cook I still need improvement though.
‘Broken Promises’ is available now via all major platforms.
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