MAGGI Brunch welcomes a fresh new feel to London’s Dancehall scene | Sat 21st March

MAGGI is welcoming back MAGGI TAKE OVER in London on Saturday 21st March, the high-energy, dancehall experience which is designed to take authentic Jamaican culture to the world. More than a party, MAGGI TAKE OVER is a movement, blending music, crowd energy, raw visuals, and digital storytelling into one immersive cultural takeover.

Each event transforms venues into a sweat-dripping, bass-heavy dancehall environment powered by elite DJs, commanding hosts, and an audience that truly understands the culture. The experience is built to feel raw, unfiltered, and electric, capturing the essence of dancehall while presenting it on a global stage.

MAGGI TAKE OVER is not about one night or one city. It is a tour-ready format designed to travel from city to city and country to country, creating cultural moments rather than one-off events. With Europe as the initial focus and the launch city soon to be announced, the takeover is set to move from London to Europe and beyond.

Rooted deeply in Jamaican sound, movement, and energy, MAGGI TAKE OVER places culture first, without dilution or compromise. This is not a party, it is a takeover. Built by the culture, for the culture, it exists to amplify dancehall in its purest form while connecting with a global audience.

Designed for impact both inside and outside the venue, MAGGI TAKE OVER creates highly shareable moments built for viral clips, reels, and digital reach. With strong online engagement and a scalable international format, it also offers an ideal platform for culture-aligned partners across drinks, lifestyle, fashion, and entertainment.

Sign up for tickets & World Tour Access here.

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