With latest single ‘Kitchen’ breeding excitement among fans for their forthcoming sophomore EP, London-hailing act GRAMN. keep the momentum going by unveiling the EP title track, ‘Minimum’.
Led in on a soft piano, its soulful entrance gives room for its hard-hitting core, where once again lead songstress Aux’ exceptional vocals dress the track with harmonies, melody and her own charming persona. Aux’ keeps it real, speaking to being resourceful and making it work on the minimum and with the new quirky visuals, she displays her own invention, channelling her creative background as she designed the eye-catching costumes seen throughout.
Speaking on the track, Aux states:
“This is a song about the hustle – starting out in the music game is hard work and the struggle is real. Artists who survive the game rightfully celebrate their success – making tunes and videos like 21 savage’s ‘A Lot’ or Leikeli’s ‘MONEY’ but right now I’m running on minimum capacity. I’m here like “Spotify keep me alive, please and thank you.” Thing is I’ve still got myself respect. I’ll do your BV’s for your gig or whatever – but I’m not gonna sell my talent for chips, my voice is all I have, so your gonna have to pay me, cause I’ve got a minimum rate.”
Having caught the attention of many with their 2019 debut ‘Write It Down’, the Hackney act have continued to impress, noted for their approach to making music being wonderfully freeform and unequivocally DIY. Support from tastemakers across the board from WONDERLAND to GUAP, GRAMN continue to excite. Positioned as one of the most original and thoughtful prospects coming up right now,
‘Minimum’ begins a new season for GRAMN., one that will surely hail them as one of the most interesting and authentic breakouts of 2020.
‘Minimum’ is available now via all major platforms.
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