Melbourne-based Australian-Indian artist ASHWARYA is back with thrilling news of her upcoming EP, “Why’s It Gotta Hurt,” and has dropped the first single, “Up In My Head.” The track showcases her impressive songwriting skills, fusing the traditional Indian tabla with an ethereal blend of electronic chords, accompanied by her emotive vocals exploring themes of love and hyperfixation. The captivating music video complements the song’s essence, with ASHWARYA delivering a bold and introspective performance against mesmerizing otherworldly landscapes.
ASHWARYA’s journey has been marked by remarkable achievements, including dropping a UKG-infused rework of her R&B hit “Best Friend,” performing at prestigious venues like the National Gallery of Victoria and the London Aussie BBQ by Sounds Australia, and gaining features from acclaimed publications like Wonderland and Hypebeast. Her forthcoming EP, “Why’s It Gotta Hurt,” promises to delve into themes of longing, desire, mania, and introspection, providing an intimate look into her inner journey and connections with others.
Her rise in the music scene has been nothing short of extraordinary, from supporting Dua Lipa at an intimate live show in Melbourne’s Palais Theatre to achieving over one million streams for her single “Best Friend.” The track received praise from RUSSH, Purple Sneakers, and radio support from triple j and community radio, securing its spot on Spotify’s Pop n’ Fresh playlist. Her previous pop-hybrid single, “Can’t Relate,” also earned acclaim from Acclaim, Sniffers, and Purple Sneakers, gaining airtime on triple j and community radio. ASHWARYA’s repertoire also includes captivating releases like “BIRYANI,” “FLARE,” and the collaborative track with US rapper Vic Mensa, “To The Night.”
ASHWARYA’s unique sound combines pop melodies with electronic samples, unconventional arrangements, organic percussion, and traditional Indian instrumentation. Her talent has earned her recognition from esteemed publications such as Vogue Australia, Vogue India, ELLE, The Guardian, NME, Acclaim, and Paper, while also receiving airplay on triple j, BBC Radio 1, and BBC 6 Music. With an impressive live show that has enthralled audiences at festivals like Field Day, BIGSOUND, and NYE on the Hill, as well as supporting acts like Dua Lipa, Broods, and Meg Mac, ASHWARYA’s ability to captivate a crowd is undeniable.
As ASHWARYA prepares to unveil her latest body of work, fans can enjoy the anticipation by immersing themselves in her brand new single, “Up In My Head,” a captivating preview of the EP’s sonic brilliance. With her forthcoming project, ASHWARYA continues to establish herself as a rising pop force, offering a universe of vulnerable honesty against glimmering sonic and visual landscapes.
“Up In My Head” is available now via all major platforms.
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