Emerging as a formidable presence in the contemporary R&B scene, Mya Craig is on the brink of an exhilarating musical journey with her captivating melodies and soulful vocals in the much-anticipated release of ‘It’s Up.’
The story begins with Mya earning acclaim for her 2018 single, “4AM,” a pivotal moment that caught the attention of Dreamville’s leading lady, Ari Lennox. Notably hailed as an ‘artist to watch’ by BBC Radio Leeds & Nada’s Link Up TV, Mya embarked on a musical exploration, drawing inspiration from a diverse array of artists such as the legendary producer Rodney Jenkins (known as Darkchild), Brandy, and Mariah Carey.
As ‘It’s Up’ unfolds, Mya effortlessly glides between sultry verses and powerful, uplifting choruses, weaving a narrative that is both soulful and profoundly enjoyable. Her vocal range takes center stage, revealing the genuine passion and emotion behind every lyric. It’s a journey infused with emotion and a touch of nostalgia, a unique sound that captures the essence of R&B’s golden era while seamlessly infusing it with a modern twist.
In a conversation about ‘It’s Up,’ Mya shares:
“I just want to make people feel good again! ‘It’s Up’ is a celebration of oneself after enduring a period of darkness. It’s about lifting yourself up even when life gets tough, a reminder that something greater awaits on the other side. A powerful emphasis on self-realisation and inner strength, something unassailable.”
Mya’s narrative extends beyond the music, creating a buzz by teasing her new sounds on TikTok. The platform witnessed over 800,000 views and an impressive 80,000 likes in a remarkably short span. What sets Mya Craig apart is her ability to craft a story through her music, evoking a sense of nostalgia while seamlessly delivering a captivating and wistful style.
Her music is more than a showcase of vocal talent; it’s a reflection of her profound passion for the art form. With a sound that seamlessly blends nostalgia with modernity, Mya Craig is set to etch an enduring story in the annals of the music industry.
‘It’s Up’ is available now via all major platforms.
Connect with Mya Craig
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