- Shaped by 80 Black music professionals, PRS Foundation’s new programme offers targeted support to remove barriers for Black music creators and industry professionals, and calls for tangible action from the music industry
- ‘Power Up’ launched with the premiere of the “Time To Power Up” on youtube.com/PRSFMusic at 5:00pm (GMT) on Monday 25th January 2021
PRS Foundation, the UK’s leading charitable funder of new music and talent development have announced the launch of ‘Power Up’, a brand new ambitious, long-term initiative designed and steered with over 80 Black music professionals, aimed at supporting 40 Black music creators and industry professionals per year with grants and industry-wide support as well as addressing anti-Black racism and disparities in the music sector.
Set up and managed by PRS Foundation in partnership with YouTube Music, Beggars Group and the Black Music Coalition, the initiative brings together several music industry partners across all sectors to accelerate change. Supporters include AIM, the BPI, the FAC, The Ivors Academy, the MMF, the MPA, MPG, The Musicians’ Union, PPL, PRS for Music and the PRS Members’ Fund who bring added-value support to power up participants.
To lead the decision-making process, a Power Up Executive Steering Committee was established in late 2020 featuring:
- Keith Harris OBE, MD Keith Harris Music Ltd. (Artist Manager, Consultant)
- Paulette Long OBE, Westbury Music (Music Publisher, Consultant, Dep’ Chair, UK Music Diversity Task Force)
- Ammo Talwar MBE, Punch Records & UK Music Diversity Task Force Chair
- Sheryl Nwosu, Lawyer & Chair of the Black Music Coalition
- Mulika Sannie, Senior Vice President, Business Affairs, Kobalt
- Jackie Davidson, JD Management
- Ben Wynter, Co-Founder of Power Up, Founder Unstoppable Music & AIM Entrepreneur and Outreach Manager
- Char Grant, A&R Director 0207 Def Jam, Founder of The Debrief & Black Music Coalition Executive Committee Member
- Natalie Wade MBE, Founder/CEO of Small Green Shoots & Co-Founder of The Cat’s Mother
- Lorna Clarke, PRS Foundation Trustee
- Les Spaine, CEO, Spaine Music Company
- Danny D, Tim & Danny Music (Stellar Songs, Delirious Blacksmith Records)
- Kwame Safo, Funk Butcher/Houseology & PRS Foundation
- Taponeswa Mavunga, Director of Africa, Sony Music
- Yaw Owusu, Senior Power Up Manager, PRS Foundation (Chair)
- Joe Frankland, CEO, PRS Foundation
More than 80 Black music executives and creators have come together to contribute and steer ‘Power Up’. Senior Power Up Manager, Yaw Owusu set up and chaired seven focus groups covering Recording and Publishing, Live, Platforms, Gender, Sexuality, Enterprise and Regionality.
Executive Steering Committee member, Char Grant said, “I am very proud to be a part of the executive steering committee which is shaping the Power Up programme. I am beyond happy that our shared vision for the betterment of Black people is starting to be delivered on terms that create real opportunity for the next generation of Black artists, Black creatives, and those that wish to build careers in the industry.”
‘Power Up’ aims to break down barriers to create a fairer, more equitable music industry, to achieve better representation in all sectors of the UK music industry, and to amplify the work of Black creators and industry professionals, through two strands, the Power Up Participant Programme and the Power Up Movement.
The Power Up Participant Programme is a long-term network addressing barriers facing 40 Black participants (20 Black music creators and 20 Black executives and industry professionals) each year. Participants will be at crucial career stages, working in any genre or sub-sector, and will be in need of support to progress, powering up through:
- Grant support of up to £15,000
- Capacity building and mentoring
- Support from partners
- Marketing support
In alliance with the Black Music Coalition, the Power Up Movement will set targets and apply industry pressure to increase Black representation, empower and advocate for Black talent and industry professionals, consequently influencing policy and shaping the future of the music.
Power Up Ambassadors include MC and actor Kano; award-winning BBC Presenter and Music Entrepreneur DJ Target; Disturbing London Founder Dumi Oburota; artist Ray Blk; LinkUp TV Founder Rashid Kasirye; and singer-songwriter Sabrina Washington
Power Up Ambassador Ray Blk said, “I’m delighted and so proud to be an Ambassador for Power Up and lend my support and voice for the initiative to help make the change the industry so desperately needs.”
Co-Founder of Power Up, Ben Wynter said: “I am proud and excited that after a long six months, Power Up is finally able to launch. Having been on the receiving end of unconscious bias and the structural and systemic anti-Black behaviour that occurs within our industry, I know first-hand just how important Power Up is. Following on from Black Out Tuesday and seeing all of the posts of solidarity, I realised that there was an opportunity to seize the moment and put something in place that would encourage the dialogue to last beyond the 2020 BLM movement and have a lasting impact over the next decade and beyond. Step forward Power Up!
Rather than finger point and fight the industry, I wanted to be able to work with, help, encourage and guide the industry into a more inclusive, representative and equitable music industry. This is why industry participation in Power Up is so important.
With the participant programme the aim is to Power Up 40 Black creators, executives and industry professionals annually to break through the glass ceilings and reach their full potential. Whilst through the Power Up Movement there is an opportunity to influence policy, break down barriers, accelerate change and influence the future of the music industry. For me it was essential for the programme to be led by Black professionals who understand the nuances of anti-Black behaviour which is why we have had more than 80 Black music industry professionals help to guide this programme and a steering committee consisting of successful Black professionals to help shape decisions and policy. I am hugely excited to launch this programme and discover the ways in which Power Up will move the needle on anti-Black behaviour and shape the future of the UK music industry.”
The Black Lives Matter movement highlighted the need for conversations around the structural and systemic anti-Black racism that occurs in today’s society. #TheShowMustBePausedUK in June 2020 led to more open discussions within music which brought to light the many barriers that face Black talent, including structural and systemic racism and injustice, everyday prejudice in the workplace, marginalisation and underrepresentation, economic inequality, and inequitable financial benefit.
The UK Music’s 2020 Diversity Report found that only 7.8% of the music industry workforce surveyed identified as Black (35.05% of Ethnic Minority respondents). In a survey conducted by PRS Foundation, out of 400 Black applicants to a 2020 deadline, 78% said they had experienced racism within the music industry. 90% agreed that there is a lack of visibility of Black industry professionals in senior roles, and 69% agreed that music funding is less accessible for Black talent.
To bring about meaningful and lasting change, public solidarity is not enough. It must be followed by commitments, accountability and action.
‘Power Up’ was created to address the barriers that face Black music industry creators, professionals and executives in light of the Black Lives Matter movement. PRS Foundation is proud to champion inclusion and diversity in the music industry with the Power Up movement being just one of many actions of commitment they are taking to stand up against injustice and support the Black music community.
CEO of PRS Foundation Joe Frankland said: “In order to tackle anti-Black racism and to bring about meaningful and lasting change, public solidarity is not enough. It must be followed by commitments, accountability and action. Those working in all sectors of music in the UK must do more and must do so with more urgency.
As an inclusive, proactive and collaborative funder, PRS Foundation is proud to have developed such an ambitious, long-term programme alongside our Executive Steering Committee, passionate Focus Group members and many partners, covering all genres, sectors and parts of the UK.
I especially want to thank co-founder Ben Wynter, Yaw Owusu and the many companies and organisations who have come on board at launch phase to make a real difference. It’s time to step up and we encourage music companies of all sizes to do more to build a stronger, more inclusive and fairer music sector.”
Lyor Cohen, Global Head of Music at YouTube added: “We’re currently facing the perpetual moment of truth. We’ve seen our Black brothers and sisters demeaned and disrespected for centuries and as a music industry, we have an outsized voice in culture and must be held accountable. We have a lot of work to do, but YouTube Music is committed to this marathon. We’re proud to be partnering with the PRS foundation to accelerate real change.”
Beggars Group CEO, Paul Redding said, “We were first approached by the PRS Foundation in June last year to discuss their plans for the Power Up programme. We immediately wanted to be involved: both financially for its launch as well as committing to longer term support to tackle anti-Black racism in music. At that time, I was already in training for the Channel Swim in September and, having talked with Martin Mills, we felt that the swim provided a fantastic opportunity to raise a lot of money and highlight what PRS Foundation were trying to do.
Conversation and action surrounding diversity, inclusion and opportunity are so important in the current climate and need to be front and centre from now on: individually, within companies and on an industry level. People have come together and I am optimistic that this programme will deliver real and meaningful change.”
Sheryl Nwosu, Lawyer and chair of the Black Music Coalition said, “The Black Music Coalition has made clear its aim to eradicate systemic barriers hampering the entry and professional progress of Black people in the UK Music industry; PRS Foundation’s Power Up programme is a clear example of ACTION being implemented to make real change, to redress and to break down some of those barriers, this is why the BMC decided to partner with PRS Foundation on Power Up and wholeheartedly support the programme.”
Power Up launched with the premiere of “Time To Power Up” on Monday 25th January at 5.00pm (GMT) via youtube.com/PRSFMusic
An open call process for Black applicants will be announced in the coming weeks, with members of the Year 1 Power Up Participant network selected and announced in the Spring.